![A consumer demonstrates a pair of Adidas Yeezy, a collaboration between German sportswear brand Adidas and American rapper Kanye West, at an Adidas s Stock Photo - Alamy A consumer demonstrates a pair of Adidas Yeezy, a collaboration between German sportswear brand Adidas and American rapper Kanye West, at an Adidas s Stock Photo - Alamy](https://l450v.alamy.com/450v/2a463gp/a-consumer-demonstrates-a-pair-of-adidas-yeezy-a-collaboration-between-german-sportswear-brand-adidas-and-american-rapper-kanye-west-at-an-adidas-s-2a463gp.jpg)
A consumer demonstrates a pair of Adidas Yeezy, a collaboration between German sportswear brand Adidas and American rapper Kanye West, at an Adidas s Stock Photo - Alamy
![Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/28/da110866-e623-482f-bed8-a7fd5813cd87_a472f4e1.jpg)
Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe
![How Kanye West built Yeezy ... the billionaire rapper makes his money not from his music but from his 11% royalty on every pair of Adidas' Yeezys - Peter Fisk How Kanye West built Yeezy ... the billionaire rapper makes his money not from his music but from his 11% royalty on every pair of Adidas' Yeezys - Peter Fisk](https://www.peterfisk.com/wp-content/uploads/2020/06/Yeezy-Kanye-300x210.jpg)
How Kanye West built Yeezy ... the billionaire rapper makes his money not from his music but from his 11% royalty on every pair of Adidas' Yeezys - Peter Fisk
![Consumers line up to buy the newly-released Adidas Yeezy, a collaboration between German sportswear brand Adidas and American rapper Kanye West, at a Stock Photo - Alamy Consumers line up to buy the newly-released Adidas Yeezy, a collaboration between German sportswear brand Adidas and American rapper Kanye West, at a Stock Photo - Alamy](https://c8.alamy.com/comp/2A7M24M/consumers-line-up-to-buy-the-newly-released-adidas-yeezy-a-collaboration-between-german-sportswear-brand-adidas-and-american-rapper-kanye-west-at-a-2A7M24M.jpg)
Consumers line up to buy the newly-released Adidas Yeezy, a collaboration between German sportswear brand Adidas and American rapper Kanye West, at a Stock Photo - Alamy
![Kanye West's Adidas designs revealed – and three other rappers who adore trainers | Fashion | The Guardian Kanye West's Adidas designs revealed – and three other rappers who adore trainers | Fashion | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2015/2/9/1423496308469/8f2d65c0-a60f-40cd-be39-d77435e90148-2060x1236.jpeg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&s=fd9f988eedab266d7a7b9dc97c8f1a62)
Kanye West's Adidas designs revealed – and three other rappers who adore trainers | Fashion | The Guardian
![Kanye West to debut Adidas' Yeezy 3 trainers at New York Fashion Week | The Independent | The Independent Kanye West to debut Adidas' Yeezy 3 trainers at New York Fashion Week | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2014/10/08/10/kanye-west.jpg)